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Case Study

An omnichannel customer experience among stores and e-commerce

Customer

A company specialising in creative lighting solutions to support furniture enthusiasts, interior designers, architects and anyone looking for unique, atmospheric and tailor-made lighting solutions.

Its catalogue includes 5000 products, reconfigurable in multiple solutions, which can be purchased in its 15 shops across Italy and worldwide, in 20 specialised outlets and via its website. It makes around 100,000 shipments per year and supports its customers in 90 countries and 14 different languages.

Challenge

Ensuring a consistent shopping experience for its customers regardless of the channel used, company-owned or franchised shop, website. Control of product availability, thanks to real-time updated data and allowing each shop to manage stock independently; assure tax compliance in the different countries where they operate; ensuring brand consistency and a superior customer experience across shops, including franchised shops.

Solution

Our PlanetPS platform was customised to enable a consistent omnichannel shopping experience. The end customer can register its account either online or at a shop, purchase through their preferred channel and have the product shipped or picked up at a shop of their choice.

Data on products, customers and promotions as well as sales and stock movements are synchronized in real time, eliminating errors due to outdated data and preparing the necessary information for tax compliance.

Results:

  • Increased sales: Real-time synchronisation assured product availability, increasing sales both online and in physical shops, including franchises.
  • Improving the customer experience: Customers can now choose how they prefer to shop, enhancing the overall experience and increasing brand loyalty.
  • Simplified tax compliance: The system is designed to comply with local tax regulations in several European countries, simplifying bookkeeping for all shops, including franchises.
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