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Case Study

Customise and make sales processes flexible with B2B Integration and the SFA (Sales Force Automation) Orders App

Customer

Italy's leading company in the sale of stabilized roses, flowers and greenery to flower professionals. With a catalogue of more than 1000 articles, it distributes its products in more than 900 sales outlets in Italy and Europe. Its stabilized floral products are customisable and constitute gift articles, furnishing accessories and design items.

Challenge

Offer your customers a highly customised shopping experience, with the possibility of easily choosing products from an extensive catalogue and being able to vary the composition of the order up to a few days before delivery.

Solution

Integrating the B2B platform and the SFA Orders app, with the ability to set the delivery date and modify the order up to a few days before delivery. Order management has been re-engineered and simplified enabling retailers to order products independently via the B2B platform or through agents using the SFA Orders app.

Results:

  • Improving the Customer Experience: Flower retailers can now decide when they want to receive their products and make order changes flexibly, increasing their satisfaction and loyalty.
  • Operational Efficiency: The system is designed to simplify internal processes, improving efficiency and accuracy.
  • Increased Sales: Offering a highly personalised shopping experience has led to an increase in sales, both online and through agents.
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