A renowned clothing manufacturer with more than 30 years of history and a nationwide presence with almost 100 stores. Its collections include men's and women's clothing and accessories.
Providing an omnichannel shopping experience to its customers with integrated management of brick-and-mortar shops and e-commerce orders, to respond more effectively to customer demands and reduce operating costs
The process for handling e-commerce orders was revised, replacing the e-commerce warehouse with physical shops that become the shipping/collection point for e-commerce sales and returns. In particular, a process was defined for handling products related to e-commerce orders awaiting payment, for instance by bank transfer.
PlanetPS store management platform was integrated with the e-commerce site to automatically assign e-commerce orders to physical shops based on priority and assortment completeness criteria. PlanetPS notifies e-commerce orders, enabling the shop assistants to prepare the shipment directly, including the printing of labels for the carrier.
Sales or returns from the shops and e-commerce are reflected in real time on the inventory available for sale, and product availability is directly published on the e-commerce site.
Achievements:
- Improved operational efficiency: Real-time stock synchronisation eliminated errors and simplified the sales and order management process.
- Improving the customer experience: Thanks to order allocation based on priority and assortment, e-commerce orders are processed faster and more accurately.
- Simplified management of outstanding orders: The system facilitated the management of goods related to e-commerce orders awaiting payment, enabling better financial control.
- Reduced operating costs: The customer eliminated the costs associated to a central warehouse dedicated to e-commerce, further optimising operations and reducing the costs of storing and handling goods.
